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Out-of-home coffee consumption is big in the United Kingdom.

The U.K. is fast becoming a powerhouse for coffee consumption in Europe, according to The NPD Group. While the country currently ranks third among the big five European markets, behind Italy (with a coffee consumption of 4.78 billion cups) and France (2.27 billion cups) - but ahead of Germany (1.93 billion cups) and Spain (1.77 billion) - it is the only market where coffee consumption away from home has grown in the five years since year-end 2011.

High Street bakery chain Greggs has been investing in its coffee range since February 2014, when it launched an improved coffee blend. In nationwide blind testing, four out of five customers judged it as good as or better than their favorite coffee brand.

In 2015, the company introduced more coffee machines to meet rising demand. This year it followed up with an extended coffee menu launched in March, featuring espresso, Americanos, lattes, cappuccinos and an improved mocha, plus the on-trend flat white. "The introduction of our flat white coffee in 2016 is helping to continue our delivery of double-digit growth in sales of hot drinks," reports a spokesperson for Greggs.

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